With over 35 years in the business, Eryca has travelled the world in her role as a global beauty brand ambassador and strategist. She is
Many of us factor a brand or company’s attitude and approach to environmental concerns into our buying decisions. The team at Arthur Edward work with
BeautyTech London #3 – Beauty Founders & Investors share their learnings 2nd July 2019 On 2nd July, Felix Capital hosted the third in their sell-out
Georgina was telling me that she had been constantly recommended the Laura Mercier Translucent setting powder by a friend, however she was reluctant to buy it due to the cost, after trying her friends for the first time, she was hooked and said it was worth every penny!
ona was telling me about this incredible face scrub she has been trying from Biore; she started by explaining she ‘Just needed a face scrub and was in Boots and this caught my eye, it reminded me of the Dermalogica Superfoliant resurfacing powder so wanted to try it and see if it was a dupe as it’s so much cheaper!’
This week Joanna and I visited the Professional Beauty Show in London’s ExCel where we were able to see all the latest developments in the beauty industry with over 800 brands all under one roof!
I was asking Fiona today about any new skincare products she has tried recently as I am always looking for recommendations.
Having sensitive and combination skin Fiona was saying that she had never tried a night mask before but happened to be in the Body Shop on Black Friday and the tea tree anti-imperfection night mask caught her eye.
On the 11th of Feb the girls and I were lucky enough to go and visit the Burts Bees pop up shop in right around the corner form our office in Covent Garden!
When someone in our office tries a new makeup product, everyone wants to hear about it!
So, when Georgina tried the Becca Champagne pop highlighter after a friend recommended it, she was keen to tell me how good it is!
Today’s society is becoming increasingly more visual, with social media platforms such as Instagram dedicated to images and fast captions; the use of Photoshop and editing apps has become common practice for amateurs and professionals alike to create the perfect posts for their profiles.
The beauty and cosmetics industry have played a huge part in this trend; producing ‘perfect’ images of models with edited skin and enhanced features, using these in campaigns all-over social media.
Over the years the practice of photo-shopping images has become so common in advertising within the beauty community that many young people have grown up seeing only edited images of what society calls ‘beautiful’ and thus think it’s normal…
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Covent Garden
+44 (0) 207 052 1038
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71-75 Shelton Street,
Covent Garden,
London,
WC2H 9JQ
Reading
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2 Highgrove Place,
Ruscombe,
Reading,
Berkshire,
RG10 9LF
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