Male beauty and ‘metrosexuality’ is a trend that is certainly on the rise, more men now than ever before are embracing the shift in beauty culture and are actively doing more to look after their appearance.
This has led to a rapid broadening of the male beauty portfolio, here are some of the best products in the market today: (As suggested by Pure Beauty)
Following my trip around Selfridges Beauty Hall and discovering how popular Korean Face Masks are at the moment, I put my hand up to be guinea pig in the Arthur Edward office to try out the Oh K! Bubble Mask…it’s a hard life!
After a busy morning of looking around Olympia Beauty 2017 with the Arthur Edward bunch, we took ourselves off for a browse around Selfridges beauty and cosmetics hall to review brands, see what was new in store and check out the latest styles and trends.
Septembers edition of Pure Beauty is dedicated to the “Pure Beauty Awards”, This year is the 16th awards show. This year the awards will be presented by BBC Radio 1 presenter, author and fashionista Gemma Cairney on the 26th October at the Savoy Hotel. This year’s categories include best new skincare treatment, best new face mask, best new organic product and many more.
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