Founder and Managing Director
Heidi is Founder and Managing Director of Arthur Edward. She has worked in FMCG recruitment since 1998 and exclusively within the cosmetic and personal care industry since 2002.
A complete product junkie, Heidi spent 15 years in beauty and skincare product development, sales and marketing positions for manufacturers and brand owners. In her sales career she specialised in selling branded and own label products into the global grocery, health & beauty, and department store sectors.
Initially trained in Hair and Beauty, she won the student of the year award at the London College of Fashion in 1984 and then went on to win the 1988 London Livewire Business competition and secure 3i investment for a small manufacturing operation that she had literally set up at the kitchen sink.
Heidi is an active member of a number of industry associations.
The Society of Cosmetic Scientists. Heidi is Social Secretary of the SCS. If you want a party organising, Heidi’s your woman! She also sits on the Publicity and Recruitment Committee. The SCS promotes education, research and collaboration to advance the science of cosmetics.
The British Society of Perfumers who promote the interests of individuals actively engaged as perfumers or working within or aﬃliated to the fragrance industry. The BSP aims to improve the status of perfumers by seeking wider recognition of perfumery as a profession.
Cosmetic Executive Women which brings the beauty industry together to move beauty forward. CEW lead the conversation, nurture careers, recognise brilliance and shape the future of beauty.
Heidi is equally happy sipping champagne and playing with make-up, or getting covered in mud on a dog walk or at the side of a rugby pitch.