Here are the main points that we should take from this month’s Pure Beauty Magazine:
What’s new in skin care?
- Sothys – Glyco-Repair
- Elemis – Pro-Collagen Super Serum Elixir
- Dermalogica- Age Smart Overnight Retinol Repair and Buffer Cream
- Clinique – Smart Custom – Repair Eye Treatment.
What’s new in fragrance?
- DSQUARED2 – Want
- Eisenberg Paris – J’Ose
- Travalo – Portable spray bottle
- Olfactive Studio – Selfie
What’s new in make-up?
- L’Oreal Paris -La Vie en Rose Lipstick Collection
- Nails Inc – Snowglobe
- OPI – Star inspired nail shades
- Ardell – Press on Lashes
What’s new in hair care?
- Sexy Hair – Push Up Dry Thickening Spray
- Wella Professionals Eimi Root Shoot
- Keratin Complex – Sweet Definition Texturizing Sugar Mist
- L’Oreal – Mizani Leave In Miracle Milk
What’s new in body care?
- Molton Brown – Alba White Truffle Regime
- Transformulas Youthful Hands – Anti– Aging plumping treatment
- Korres – The Bergamot Pear Collection
- Heathcote & Ivory – Sweet Pea & Honeysuckle Soap Collection
Meet the Buyer, Julie Simpson, Boots Premium Beauty Buyer:
- Julie has worked at Boots for 18 years and loved every minute. Staring out in gifting and having worked on a wide range of categories and was then asked to join the premium beauty team in 2012.
- You need to be able to juggle a lot of balls, be patient, and have good communication as the world of premium beauty is so busy now.
- The premium beauty buying team is headed up by Simon Doolan, Head of Training – 4 assistant buying managers and 2 assistants who are fundamental in delivering the plans. Supply, merchandising and store planning all work close by too.
- Boots differs from other beauty retailers as it offers a mix or mass and premium beauty products and are located in high footfall locations. 90% of the UK population is less than a 10minute drive from a Boots store.
- Boots buying tea will look for innovative brands to sell in store and help them with their plans to raise awareness in the UK.
- Boots are most excited about IOMA and Eisenberg Paris skin care brands this year as they add something completely different to the Boots portfolio.
- Boots are in the process of revolutionising our in store experience with impartial advice and a heightened beauty experience as well as bringing excitement to the online world.
- Colour continues to be key for us, as well as cleansing and contouring is clearly prominent, we are always looking for something innovative to bring to store.
- Boots beauty customers are more in control and digitally savvy now. It’s not online versus offline – the future is a seamless integration between both and we are adapting to keep up with this.