Pure Beauty October 2015 Issue By Eloise Bell


Here are the main points that we should take from this month’s Pure Beauty Magazine:

What’s new in skin care?

  1. Sothys – Glyco-Repair
  2. Elemis – Pro-Collagen Super Serum Elixir
  3. Dermalogica- Age Smart Overnight Retinol Repair and Buffer Cream
  4. Clinique – Smart Custom – Repair Eye Treatment.

What’s new in fragrance?

  1. DSQUARED2 – Want
  2. Eisenberg Paris – J’Ose
  3. Travalo – Portable spray bottle
  4. Olfactive Studio – Selfie

What’s new in make-up?

  1. L’Oreal Paris -La Vie en Rose Lipstick Collection
  2. Nails Inc – Snowglobe
  3. OPI – Star inspired nail shades
  4. Ardell – Press on Lashes

What’s new in hair care?

  1. Sexy Hair – Push Up Dry Thickening Spray
  2. Wella Professionals Eimi Root Shoot
  3. Keratin Complex – Sweet Definition Texturizing Sugar Mist
  4. L’Oreal – Mizani Leave In Miracle Milk

What’s new in body care?

  1. Molton Brown – Alba White Truffle Regime
  2. Transformulas Youthful Hands – Anti– Aging plumping treatment
  3. Korres – The Bergamot Pear Collection
  4. Heathcote & Ivory – Sweet Pea & Honeysuckle Soap Collection

Meet the Buyer, Julie Simpson, Boots Premium Beauty Buyer:

  • Julie has worked at Boots for 18 years and loved every minute. Staring out in gifting and having worked on a wide range of categories and was then asked to join the premium beauty team in 2012.
  • You need to be able to juggle a lot of balls, be patient, and have good communication as the world of premium beauty is so busy now.
  • The premium beauty buying team is headed up by Simon Doolan, Head of Training – 4 assistant buying managers and 2 assistants who are fundamental in delivering the plans. Supply, merchandising and store planning all work close by too.
  • Boots differs from other beauty retailers as it offers a mix or mass and premium beauty products and are located in high footfall locations. 90% of the UK population is less than a 10minute drive from a Boots store.
  • Boots buying tea will look for innovative brands to sell in store and help them with their plans to raise awareness in the UK.
  • Boots are most excited about IOMA and Eisenberg Paris skin care brands this year as they add something completely different to the Boots portfolio.
  • Boots are in the process of revolutionising our in store experience with impartial advice and a heightened beauty experience as well as bringing excitement to the online world.
  • Colour continues to be key for us, as well as cleansing and contouring is clearly prominent, we are always looking for something innovative to bring to store.
  • Boots beauty customers are more in control and digitally savvy now. It’s not online versus offline – the future is a seamless integration between both and we are adapting to keep up with this.