Beauty Inside & Out: Let Your Company Culture Shine!
As your recruitment partners, we’re committed to helping you build not just a team, but a thriving community of beauty industry professionals.
Remember that your company culture is your biggest differentiator in attracting and retaining top talent across all sectors of this dynamic industry.
Whether you’re a startup brand or a global corporation, investing in your company culture today will pay dividends in the future through increased innovation, collaboration, and business success.
What Is Company Culture?
Company or corporate culture is a shared set of workplace beliefs, values, attitudes, standards, purposes and behaviours. It reflects both the written and unwritten rules that people in an organisation follow.
You could say that company culture is the personality of a business.
Why Does Company Culture Matter?
The culture of a company is the foundation of every business. A strong culture indicates that the people are the priority in the company, and not solely for the output or revenue they generate.
The potential business benefits of a strong culture don’t end there. They also include:
- Improved morale and higher engagement. Happy employees are more motivated and invested in their work, even when they face challenges.
- Greater ability to attract top talent. Company culture plays a large role in attracting top talent. Candidates will be excited to apply for a role at your company if it has a reputation for strong values and encouraging growth.
- Higher retention. When you show your employees that you care about them, they’ll feel more valued and committed.
Build a Culture that helps your Business Thrive
- Define Your Company’s Identity
Just as every successful beauty brand has its unique positioning, your workplace should have a distinctive personality.
Are you the innovative lab pushing the boundaries of beauty formulation? The marketing powerhouse launching breakthrough products? The ambitious sales team driving rapid growth with bold targets and an energized approach? Or perhaps the sustainable manufacturer leading the way in green technologies?
Your culture should reflect and reinforce this identity.
- Hire People You Know Will Thrive
Technical expertise is crucial, but cultural fit is equally important. When hiring beauty professionals, look beyond their qualifications. Consider whether their values and work style align with your company’s culture.
A brilliant formulation scientist who can’t collaborate effectively, or a talented marketing director who doesn’t embrace your sustainability values, might not be the right fit. And a highly driven, ambitious salesperson won’t thrive in a company that’s focused on steady long-term growth.
- Bring Your Values to life
Beauty professionals are passionate about their careers and constantly want to evolve. Create a culture of continuous development by:
- Offering regular technical and leadership training
- Supporting attendance at industry conferences and trade shows
- Creating cross-functional mentorship programs
- Providing opportunities for industry exposure and development
- Champion Teamwork and Collaboration
A welcoming and collaborative work environment is vital for building a positive culture within an organisation.
When team members work remotely, or in different locations, creating opportunities for brainstorming and collaboration is especially important.
Building relationships builds a positive culture at work – the easier you make it for your employees to do this, the happier your company will be.
- Embrace Flexibility
Today’s beauty professionals value work-life balance. Consider implementing flexible working arrangements while ensuring operational excellence. This might mean offering hybrid working models or allowing team members to adjust their hours to accommodate personal commitments.
- Keep Up with Changes
The business world changes at dizzying speeds. New tech develops, new roles are created, and new generations of employees and customers bring different expectations to the workplace and marketplace.
Stay open and welcome feedback from your team and beyond. Don’t get locked into ways of doing things that are becoming obsolete.
Common Pitfalls to Avoid
Through our recruitment experience, we’ve observed several cultural mistakes that often lead to high turnover in beauty businesses:
- Creating silos between departments rather than fostering collaboration
- Focusing solely on technical expertise while ignoring potential
- Neglecting to address workplace tensions promptly
- Failing to provide clear growth paths across different functions
- Inconsistent communication about company values and expectations
- Lack of visa support for international candidates, limiting access to a diverse talent pool
- Presenting a company culture that isn’t authentic. Identify your company’s true culture and own it!
Avoiding these pitfalls can lead to a more inclusive and transparent recruitment process, ultimately reducing turnover and enhancing overall business performance.
Never Stop Improving Your Company Culture
Remember that culture isn’t built overnight, It’s cultivated over time through consistent actions and decisions.
It’s natural for your company culture to evolve, so it’s important to stay in a growth mindset. Even the world’s best companies still have room for improvement!
Are you in touch with shifts in salaries and benefits, and what matters most to people working in the industry? Keep up to date with the Arthur Edward 2024 Salary Survey & Industry Report.
Arthur Edward is a leading beauty, personal care & FMCG recruitment agency. We find top talent along the product lifecycle to innovate, launch and market bestselling cosmetic and beauty products.
If you’re looking for a job or looking for staff in the industry, we can help you find your perfect match. Contact us today!