Digital Marketing Manager – Curl Specialist (AE593289B) Permanent

Digital Marketing Manager – Curl Specialist | Central London | £38-40,000

Are you a digital dynamo with curly hair and creativity? 

Can you drive influencer and social media campaigns, using your own curls to show how it’s done?

Join a breakthrough, disruptive haircare company and lead electrifying marketing campaigns that light up social media, woo influencers, and forge powerful partnerships.

Use your creativity and digital know-how to captivate and inspire the vibrant curly hair community. You will showcase the brand’s fabulous products on your own hair, so a head full of curly or textured hair is a must for the role.

Key Responsibilities:

• Develop and execute social media and influencer marketing strategies
• Produce engaging content and manage the newly launched TikTok channel, plus new channels in future
• Identify and onboard UK-based influencers as brand partners
• Grow the brand’s curly hair community through strategic collaborations
• Analyse campaign performance and seek out new opportunities
• Embrace an entrepreneurial, creative approach to marketing

Candidate Requirements:  

• Demonstrable experience in digital marketing or social media within personal care; ideally haircare
• A deep understanding of what motivates the curly hair audience, how to engage and educate them and what makes curly hair unique
• Demonstrable video creation and editing skills
• An enthusiastic, organized team player who thrives in a fast-paced environment
• A strong interest in ecommerce, digital marketing, and all aspects of social media

This is a hybrid role, with 3 days per week in the Central London office.

Ready to shape the future of haircare, one curl at a time? Apply today!

Arthur Edward is a leading beauty, personal care & FMCG recruitment agency. We find top talent along the product lifecycle to innovate, launch and market bestselling cosmetic and beauty products.