Today’s society is becoming increasingly more visual, with social media platforms such as Instagram dedicated to images and fast captions; the use of Photoshop and editing apps has become common practice for amateurs and professionals alike to create the perfect posts for their profiles.

The beauty and cosmetics industry have played a huge part in this trend; producing ‘perfect’ images of models with edited skin and enhanced features, using these in campaigns all-over social media.

Over the years the practice of photo-shopping images has become so common in advertising within the beauty community that many young people have grown up seeing only edited images of what society calls ‘beautiful’ and thus think it’s normal…