Congratulations to the OPI teams on creating nail history this weekend with the Guinness World Record for the Longest Manicure Bar ever!
The #1 Salon Brand worldwide set up shop in Santa Monica, California, with a nail bar stretching 150 feet – more than 45 meters!
Read MoreMale beauty and ‘metrosexuality’ is a trend that is certainly on the rise, more men now than ever before are embracing the shift in beauty culture and are actively doing more to look after their appearance.
This has led to a rapid broadening of the male beauty portfolio, here are some of the best products in the market today: (As suggested by Pure Beauty)
Read MoreFollowing my trip around Selfridges Beauty Hall and discovering how popular Korean Face Masks are at the moment, I put my hand up to be guinea pig in the Arthur Edward office to try out the Oh K! Bubble Mask…it’s a hard life!
Read MoreAfter a busy morning of looking around Olympia Beauty 2017 with the Arthur Edward bunch, we took ourselves off for a browse around Selfridges beauty and cosmetics hall to review brands, see what was new in store and check out the latest styles and trends.
Read MoreHere are the main points that we should take from this month’s Pure Beauty Magazine including the best new products in skincare, hair care, body care, make-up and fragrance.
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