Base your profile on the same principals as you would your CV. Insider tip Last year the words responsible, strategic and effective were the most overused words on this network. Make your profile stand-out…get creative and feature insightful, descriptive words/phrases to show the REAL you…e.g. dynamic and going the extra mile…then give an example to support the description. This doesn’t need to be in a written format, what about a short video clip, mini PowerPoint presentation, or direct quote from someone supporting your work/achievements? Published posts will get you noticed