Pure Beauty November 2015 Issue: By Eloise Bell


Here are the main points that we should take from this month’s Pure Beauty Magazine:

What’s new in skin care?

  1. Elizabeth Arden – Ceramide Replenishing Cleansing Oil
  2. Red Anchor Shave Oil for men
  3. OM Skincare
  4. Carol Joy – Pure Collagen Spray

What’s new in fragrance?

  1. 007 Fragrances – Seven
  2. Hugo Boss – Boss The Scent
  3. Vince Camuto – Bella
  4. Yardley – Body Sprays

What’s new in make-up?

  1. OPI – 12 new shades to the infinite Shine range
  2. No7 – The Match Made Moisture Drench Lipsticks
  3. Rimmel London – The only 1 lipstick
  4. Bobbi Brown – The Greige Eye Palette

What’s new in hair care?

  1. Percy & Reed – Perfectly Perfecting Wonder Cleanse & Nourish
  2. Toni&Guy – Sky High Volume and Express Reboost Dry Shampoos
  3. Scott Cornwall – Precolour Protein Spray
  4. Davines – More Inside Texturizer Spray

What’s new in body care?

  1. Marili Skincare – Children’s bath and body range
  2. Neom – Limited Edition, Three Nights of Peace Set
  3. Aromatherapy Associates – Clear Mind Bath & Shower Oil
  4. Accessorize – The Sweet Lotus collection

Meet the Buyer, Sarah Edwards, Debenhams Cosmetics Senior Operations Manager:

  • Sarah joined Debenhams as a Personnel Manager after 10 years she found she had an interest for cosmetics, a role became available in head office to manage staffing budget and since then her role has evolved.
  • You have to be able to know what’s going on in store and be a good negotiator to do this job.
  • Team of 40 all working together to achieve the same goals.
  • Stores offer a fun environment, good brand standout, less is more, exclusive brands such as Make-up Forever, Too Faced, The Balm and Cargo.
  • Currently trialling different skin care brands in stores to be innovative and excite the cosmetic customers.
  • Sarah is excited about the Bagsy brand to be launched in the small premium brands area, if successful the brand will be considered to be made into a counter space.
  • Make- up is really strong and Sarah believes it is going to fly even more so. Debenhams brow bars are really important for their stores as they really engage and excite customers.
  • Make-up products definitely perform best at Debenhams, however fragrance is exciting with the new launches of Marc Jacobs, Decadence, BOSS THE SCENT, and Sauvage by Dior have been amazing.
  • Brands need to be innovative, they need to have the ‘wow factor’ as there simply isn’t the space to hold all the brands that come forward to Debenhams.
  • In Sarah’s role it has helped her to network with other key partners and competitors in the industry, it’s great to be able to share ideas and experiences.