Best New Male Beauty Products

Male beauty and ‘metrosexuality’ is a trend that is certainly on the rise, more men now than ever before are embracing the shift in beauty culture and are actively doing more to look after their appearance. Up until recent years, the male beauty product portfolio has been fairly bleak and limited, consisting only of products like after shave balms and various moisturisers. Now, due to recent trends like looking healthy and eating healthy, and the surge in gender neutrality, men are more outwardly looking for ways to keep themselves looking young, looking healthy and frankly looking their best.

This has led to a rapid broadening of the male beauty portfolio, here are some of the best products in the market today: (As suggested by Pure Beauty)

Skin & Body Care

1.BARBER PRO FACE PUTTY Peel-off Mask, with Activated Charcoal

£4.95 for 3 at

The combination of marine collagen with skin rejuvenating key vitamins, herbs, and botanicals for improved skin tone and complexion.

2.Pevonia Spa Care for Him Collagen Face Boost Balm

£63 for 50ml at

  • Rejuvenating, anti-aging
  • Smooths lines and wrinkles
  • Firms the skin
  • Nourishes and protects
  • Prevents and repairs skin damage
  • Non-greasy balm

3.Bodyenrich MAN You Scrub Up Well!

£13.99 for 100ml at

This product is a natural, preservative free, organic body scrub based on sugar chemistry, handmade with eco-friendly ethical ingredients.


Shaving & Beard Care

1.Hawkins & Brimble Shaving Cream (Elemi & Ginseng)

£9 for 100ml at

Made from the finest ingredients, the shaving cream has amazing stubble softening and conditioning properties ensuring a close shave and beautifully scented skin.



2.Lqd Skin Care FACE Shave

£30 for 150ml at

Winner of the Men’s Health Grooming Award for Best New Shaving Cream/Gel. Packed full of antioxidants and anti-irritants, it’s designed to create a smooth barrier between your skin and razor, making it suitable for even the most sensitive skin.



3.Bath House Fig & Nutmeg Beard Oil

£15 for 30ml at

100% natural beard oil combines a light, skin-benefitting nutrient-rich plant oil base, with added essential oils and vitamin E. This unique blend softens and conditions, leaving a subtle aromatic fragrance after use.


Male Hair Products

1.label.m Fashion Edition Wax Spray

£13.95 for 150ml at

Official Hair Care Product of London Fashion week, the Wax Spray is a versatile, unisex product able to create a variety of trend-led looks from lived-in textures to perfect braids and the latest slicked-back styles.



2.Nanogen 5 In 1 Shampoo & Conditioner For Men

£9.95 for 240ml at

  • Shampoos
    Cleanses scalp and hair to remove impurities, excess oil and dirt.
  • Conditions
    Leaves the hair and scalp hydrated, nourished and soft.
  • Exfoliates
    Removes dead skin cells and impurities to maximise the absorption of our unique hair growth factors.
  • Thickens
    Redensifying amino acids provide an instant thickening effect.
  • Strengthens
    Hair looks and feels stronger and more resilient.

3.Fish Platinum Fishfibre Pliable Fibre

£5.99 for 100ml at

Platinum Fishfibre Pliable Fibre offers a natural and defined style to hair with a non-sticky and pliable hold. Fishfibre has got you covered!

The Hold: Firm
The Finish: Super Matt
The Bonus: Texturising
The Style: Natural and Defined


Its clear that as time progresses, the male orientation towards beauty is growing ever stronger and these products are just the starting point of things to come.