FMCG – Food & Drink to Non Food
If you have spent your FMCG career working in food and drink and never really ventured into the non food isles maybe now is the time to consider a change.
Think back 20 or more years when the Grocers only sold food and drink and Boots and Superdrug were the place to buy all those non food essentials. Now a days you can buy everything from everyday shower gels and shampoos to luxury age defying skin care, fragrance and cellulite cream at every grocer in the high street.
The floor space and promotional budgets dedicated to both branded and retailer own label non-food has grown significantly.
New Product Development and Innovation drive the health and beauty sectors with the desire for eternal beauty strong with both female and male consumers. The mere hint of age defying possibilities will see ladies queuing up at the door to get their hands on the latest new product.
With batch and stability tests typically taking 12 weeks the speed to market for a new launch can be surprisingly quick. This means that a role working within the health and beauty sector will always keep you on your perfectly groomed toes!
“The transition from food to non food is easy in any discipline” says Heidi Bannister, MD of Arthur Edward the recruitment agency that specialise in the health and beauty industry “the training and experience from a food role will stand you in good stead with our clients”.
So if you are considering a new start in the New Year, think non-food and get in touch.