​A huge British icon, who has inspired many women to try out more makeup and new looks is Charlotte Tilbury. Makeup is seen as a secret weapon as it has the power to change people’s opinions. She has experienced the reality role of a makeup artist and used her needs and wants within that job to set up her own makeup brand. Charlotte decided to give away her secrets/tips when applying makeup, so women can make themselves look glamorous without needing a makeup artist.